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Dollar-based buying also lets you reduce your portfolio risk by making it easy to build a well-diversified portfolio with representation from a variety of business sectors.

For example, at ShareOwner, instead of buying just one stock with an affordable $1,000, investors can select a diversified portfolio of 10 stocks and invest $100 in each of them.

Widely recognized research shows that well-diversified portfolios of about 20 stocks let investors enjoy virtually all of the risk reduction that is possible by diversifying across business sectors.

As well, growth investors can make their portfolio choices from ShareOwner’s selection of more than 450 high-quality Canadian and U.S. growth stocks and ETF's from 20 business sectors.

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